In collaboration with Rise 365 and Aunt Jackie’s haircare, I directed a visual campaign that centred the beauty and versatility of Afro hair. As lead photographer and shoot director, I crafted the creative look and feel for a product-focused storytelling experience—capturing youth models from the community in empowered, editorial-style visuals. The shoot celebrated natural hair while promoting product confidence and self-expression. This project highlighted my ability to fuse cultural representation, product strategy and creative storytelling into impactful campaign content.