PLUSHSE16 is a long-standing community-rooted initiative based in South London. I worked on brand identity, photography, and campaign design to position PLUSH as both a cultural landmark and a living archive of resistance and local pride. My work involved photojournalism capturing the stories of local barbershops and businesses, designing print and digital assets to advocate for spatial justice, and leading creative storytelling through exhibitions and campaigns. PLUSH embodies my belief in art as a tool for justice and my ability to merge activism with beautiful, effective design.